Year: 2018 | Month: December | Volume 4 | Issue 2
Effective Market Promotional Activities of Rashtriya Chemical and Fertilizer Ltd. in Gujarat
DOI:Coming soon...
Abstract:
The present study was conducted to study the effective market promotional activities of Rashtriya chemical & fertilizer ltd. in Anand, Vadodara and Bharuch districts of Gujarat. Result was found that fertilizer distribution happens to the farmers through co-operatives (70%), company’s outlet (20%), agro service centre (6%) and Private Dealer (4%). The study reveals that following promotional activity is used by all existing companies in the Gujarat region of our study and mostly soil fertility test (36%) is carried out and rest are seminar (15%), slide show (2%), consistency discount (14%), quantity discount (16), farmers training (8%), rural development (2%), and social responsibility (7%). The study reveals that RCF using lots of promotional activity in Anand, Vadodara and Bharuch district. As analysed, only soil fertility testing is mostly used by all companies, but remaining promotional activities are not much in use as well as not adopted by the farmers. A total of 80 farmers and 40 dealers have been surveyed in this study. Data has been collected through a structured questionnaire adopted in this project entitled. Market survey of fertilizer in different districts will help Rashtriya Chemicals & Fertilizers Ltd. to know the promotional activity done by RCF, and to find out different competitors engaging in promotional activity for fertilizer in Anand, Vadodara & Bharuch district available in market.
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